Read All About It!
My coworker’s new book just came out yesterday! In it he talks about the work we do here at Growth Engine. Read an excerpt from it on Fastcompany.com. You can buy it from… Read More
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Inventing Your Own Ideation Techniques
I loved the recent NYTimes article “Architecture and the Lost Art of Drawing” about how the use of drawing has declined in the architectural profession with the growth of computer aided design software.… Read More
Don’t Waste My Time
While Mick Jagger may believe “time is on his side”, Americans aren’t so sure. “Don’t waste my time” that is the underlying message that I hear consistently from consumers. Young or old, male… Read More
Consumer Insight on Toast
I find new product engineering and design to be exciting, even thrilling. It appeals to the eye, and perhaps other senses. It is unique, sometimes even purchase-worthy. But what about GREAT design? What… Read More
Be the Captain of your Innovation
As an avid boater and fisherman, I’ve seen my share of rough seas and have been on many challenging, low visibility trips. As a marketer, innovation consultant and coach, I’ve also navigated the… Read More
Overused Innovation Metaphors?
I can’t think of a phrase more overused in the innovation realm than “Think Outside the Box.” I have generally steered clear of using this phrase myself for that reason…until I read the… Read More
Fast Food’s High Road
I admit it, the brouhaha over Pink Slime really got to me. So lately I have been interested in a great innovator of fast food, and not because it’s safer, faster, or more… Read More
A “Remarkable” Innovation
We were launching the next generation of Close Up toothpaste with a completely new whitening system. But of course the cost of testing for superiority was out of our budget. Nonetheless, this was… Read More
A Tribute To Maurice Sendak
A tribute to Maurice Sendak. A true innovator, his characters give lessons to us all. In “Where the Wild Things Are” Max has immediate influence on the monsters around him. He is fearless,… Read More
